California Product Stewardship Council
Contact Us |  Search:

Get Involved
Donate
 
 

San Gabriel Valley Council of Governments HD-18 Outreach and Pilot Take-Back Grant

18th Cycle Household Hazardous Waste (HHW) Grant

The San Gabriel Valley Council of Governments (SGVCOG) was granted $395,966 from the California Department of Resources Recycling and Recovery (CalRecycle) 18th cycle HHW grant program. This grant focuses on providing outreach and education on Extended Producer Responsibility and developing pilot take-back centers for batteries and mercury-containing lamps for member jurisdictions of the COG, with the exception of Los Angeles County, La Puente, City of Industry, and Walnut. This project will also build knowledge and capacity among San Gabriel Valley local governments, retailers, producers and other stakeholders to begin the transition from government-managed and financed product end-of-life (EOL) systems to producer-managed and financed EOL systems for products banned from trash under the universal disposal ban. The California Product Stewardship Council is the primary project partner for implementing this project.
 

Follow the San Gabriel Valley Council of Governments on Face Book and Twitter!
 

Project Objectives

Objective 1: Assess public attitude, consumer motivation, and consumer knowledge level

  • Survey of Existing Business Take-Back Programs 1/10

  • Consumer and Retailer Focus Groups Final Report 7/10

    Two focus groups for both retailers and consumers were facilitated by Elliot Benson Research in April 2010. The participants were all from communities within the San Gabriel Valley COG region. The report outlines the responses from focus group participants and highlights their knowledge and preferences around battery and fluorescent lamp toxicity, disposal and the funding of recovery systems.

Objective 2: Test and document financial and publicity value to retailers

  • Telephone Survey Report 4/10

    The San Gabriel Valley COG selected EMC Research, Inc. to conduct a statistically valid phone survey of residents in the San Gabriel Valley. This report outlines survey results on their likelihood to participate in take-back programs, their barriers to recycling and incentives to increase their recycling of lamps and batteries.

Objective 3: Build knowledge, public awareness campaign and conduct presentations

3.1 Utilizing findings from focus groups, develop public awareness campaign strategy and materials including print, radio, web-based, and PSA methods

Summary of Public Awareness Campaign Strategy to be posted

Public Service Announcements

  • Battery Billboard PSA
    Billboard


    East Live Oak Ave. & South Mayflower Ave., Arcadia, CA 91006
    7/18/11 - 9/13/11



    Colorado Blvd. & Quigley Ave., East Pasadena, CA 91007
    6/1/11 - 7/6/11

  • Free Coverage from the Press Conference on KPCC Radio see 3.2

  • KFWB CBS Radio News Talk 980 AM, LosAngeles  audio

    —Life hosted by Jeff Levy 6/12/11
  • Lamp Recycling Event PSA Slides
    This is a web preview only.
    For higher quality files, please contact info@calpsc.org.

    • Pasadena Community Network, Channel 32 9/12/11-9/25/11
      Ran between 5-6 & 11-12, 
      am & pm



  • Battery Recycling PSA Slides 1/24/12 - This is a web preview only.
    For higher quality files, please contact info@calpsc.org

    • Pasadena Community Network, Channel 32  11/01/11-3/31/12
    • City of El Monte Cable Access, Channel 3  
      11/02/11-3/31/12
    • City of Baldwin Park Cable Access, Channel 3  
      11/22/11-3/31/12
    • City of La Cañada Flintridge Cable Access
    • City of South Pasadena Cable Access, Channels 19 & 99
      12/26/11-indefinite
    • City of Duarte Cable Access, Channel 3 12/28/11-3/31/12
    • City of Alhambra Cable Access Dates TBD
    • City of San Marino Cable Access, Channels 19 & YouTube
      1/26/12-indefinite

Campaign Materials

3.2 Execute on-going community/citizen awareness campaign

Press Releases:

  1. Pilot Program Will Make Battery Recycling Easier
    —Joint Press Release, SGVCOG and CPSC, 3/31/11
    This press release was featured on 220 online publications. Examples below:
  2. Household Battery Recycling Project
    —Joint Press Release, SGVCOG and CPSC, 10/5/11
     This press release was featured on 238 online publications. Examples below:

  3. Holidays Increase Battery Purchases and Most End Up in Trash
    —Joint Press Release, SGVCOG and CPSC, 12/15/11

  4. Solid Waste Forum Showcases Local Projects
    —Joint Press Release, SGVCOG and CPSC, 1/17/12

battery recycling brochureBrochure: Household Battery Recycling Collection Sites
These are web previews only. For print quality files,
please contact info@calpsc.org.

Media: April Kick-Off Press Event 4/21/11
These are web previews only. For print quality files,
please contact info@calpsc.org.

KPCC Radio Los Angeles Story for Battery Recycling Pilot  audio 4/21/11

Advertisements
see Media Buys under 6.4

Individual City Outreach: Battery Education

3.3 Build relationships and buy-in from local government staff and elected officials – conduct meetings and presentations

Product Stewardship Handout: It's Good Business – It's Good for the Environment 3/2/10

Presentation Slides 1/20/12

Presentations/Meetings

  1. COG Solid Waste Working Group 3/22/10
  2. San Gabriel Valley Economic Partnership 4/7/10
  3. COG Governing Board 4/15/10
  4. Upper San Gabriel Water District 4/20/10
  5. Booth at the 2010 Opportunities Conference in Pasadena hosted by the San Gabriel Valley Economic Partnership 5/18/10
  6. City of Sierra Madre 2/9/11
  7. Press Conference, Pilot Project Kick-off, Digitech Camera, Monrovia 4/21/11
  8. San Gabriel Valley Regional Chamber of Commerce 6/13/11
  9. City of Monterey Park Environmental Commission 9/13/11
  10. San Dimas Chamber of Commerce 10/6/11
  11. South Pasadena Environmental Commission 10/25/11
  12. San Gabriel Valley Council of Governments Future of Solid Waste Management Forum 1/23/12

13. City of Monterey Park Hauler Athens Disposal 2/14/12
14. City of Baldwin Park City Council 2/15/12
15. City of El Monte City Council  2/21/12
16. City of San Dimas City Council 2/21/12
17. Claremont Sustainability Committee 3/5/12
18. City of San Marino 3/14/12
19. Pomona Environmental Stewardship Committee 3/15/12
20.

 

3.4 Utilizing findings from take-back value test, to introduce the concept of producer responsibility and take-back programs

Deliverable: List of product manufacturers and/or retailers approached

Objective 4: Develop CFL and battery take-back program models based. Identify and engage manufacturers and retailers in implementation of producer managed and financed programs

4.1 Identify 100 businesses that may participate in the take-back program.

battery recycling brochure4.2 Meet with 60 businesses to negotiate structure and logistics of take-back program.

4.3 Provide technical support for take-back program implementation to businesses on case-by-case basis

4.4 Execute agreements for and implement take-back programs in the San Gabriel Valley

4.5 Conduct follow-up with participating businesses and gather relevant data

    • Quarterly Retailer Survey for Retailers Participating in the SGVCOG Household Battery Take-Back Pilot Program 1/10/11

    • Written Summary of Results from Quarterly Surveys to be posted

Objective 5: Engage local government entities in consideration of adopting an EPR related resolution or policy. Assist local governments in the development of relevant planning, adoption, and implementation documentation.

5.1 Conduct meetings with eight local government representatives of jurisdictions*

      1. City of Pasadena —Susan Collins, 1/28/10
      2. City of Pomona —Susan Collins, 2/7/11
      3. City of San Dimas —Susan Collins, 2/7/11
      4. City of Glendora —Susan Collins, 2/8/11
      5. City of Azusa —Susan Collins, 2/8/11
      6. City of Sierra Madre —Susan Collins, 2/8/11
      7. City of Duarte —Susan Collins, 5/10/11
      8. City of Rosemead 8/9/11

5.2 Provide technical assistance in drafting resolutions and policies to jurisdictions

Press Release Announcing San Gabriel Valley COG Resolution 4/27/10

  1. City of Pasadena 2/22/10
  2. City of Monrovia 3/16/10
  3. City of Claremont 4/13/10
  4. San Gabriel Valley Council of Governments 4/15/10
  5. City of Covina 7/6/10
  6. City of Duarte 5/10/11
  7. City of Rosemead 8/9/11

5.3 Provide technical assistance in integrating EPR into purchasing specifications in at least 10 jurisdictions

City Purchasing and Procurement Policies Workshop *
Tuesday, August 31, 2010

Jurisdictions Attending Workshop:

    1. Los Angeles County Sanitation District
    2. City of Irwindale
    3. City of Covina
    4. City of Azusa
    5. City of Arcadia
    6. Los Angeles County
    7. City of Monrovia
    8. Los Angeles County Integrated Waste Management Task Force
    9. City of Monterey Park
    10. City of San Dimas

* MindClick staff provided procurement assistance at the meetings 2/7 - 2/9/11 under 5.1.


Provided individual technical assistance to the following:

    1. City of Claremont
    2. City of Glendora
    3. City of Azusa
    4. City of San Dimas
    5. City of Monrovia
    6. City of Covina
    7. City of Pasadena
    8. City of Pomona
    9. City of West Covina
    10. City of Monterey Park
    11. City of La Verne

Tips and Examples for Finding Cost Savings by Incorporating EPR Principles into Purchasing Documents

Guide to Incorporating Extended Producer Responsibility (EPR) Principles into Purchasing and Procurement Documents

Guides to Incorporating EPR Principles into Purchasing and Procurement Documents

Objective 6: Encourage businesses to provide product take-back services with recognition program

6.1 Develop “retail product stewards” recognition program with public relations materials and identifying stickers for store windows

      1. Recycling of Household Batteries & Fluorescent Light Bulbs To Be More Convenient Due to Grant 3/8/10

      2. Household Battery Recycling Program Backed by 38 Take-Back Locations  5/31/11
        This press release was posted on 92 online publications. Examples below:
      3. America Recycles Day Highlights Local Battery Recycling Project 11/10/11 The press release garnered mention in the following publications:
      4. Holidays Increase Battery Purchases and Most End Up in Trash 12/14/11

Eight Feature Articles

      1. Recycling to be Made Easier —Pasadena Star-News, 4/3/10
        Authored by Cynthia Kurtz of the San Gabriel Valley Economic Partnership

      2. Organizations Work to Divert Batteries from Landfills
        Authored by Cynthia Kurtz of the San Gabriel Valley Economic Partnership
      3. Battery Recycling Program Under Way —Pasadena Star-News 4/22/11
        This feature story was first posted on online publications:
      4. Battery Recycling Program to Combat the Growing Problem —Laptops Views 4/22/11

      5. Celebrate Earth Day by Joining the Campaign to Recycle Batteries —Monrovia Patch 4/22/11. This feature story was repurposed:
      6. Recycling Batteries is Expensive; San Gabriel Valley Cities Got a Grant to Do It —KPCC Radio 4/25/11

      7. Green is Hot In LCF: City Provides Information About Grants, Rebates for Energy and Water Conservation —La Cañada Valley Sun 8/24/11

      8. America Recycles Day: Where to Recycle Batteries —Sierra Madre Patch 11/14/11. This story was repurposed in the following publications:

Media Buys

      1. Pasadena Weekly 6/30/11, 4/21/11
      2. The Highlander Papers
        9/22/11, 7/21/11, 6/16/11, 4/21/11
        • Azusa Herald
        • Covina-Press Courier
        • Pasadena Weekly Star
        • Rowland Heights/Walnut Highlander
        • West Covina Highlander 
        • Glendora/San Dimas/La Verne Highlander
        • Diamond Bar Highlander
        • La Puente/El Monte/Baldwin Park Highlander
        • Hacienda Heights Highlander
      3. San Marino Tribune - San Gabriel Edition 6/23/11, 4/21/11
      4. San Gabriel Valley Newsgroup 9/24/11, 6/25/11, 4/23/11
        • San Gabriel Valley Tribune
        • Pasadena Star-News
        • Whittier News
      5. Claremont Courier 10/1/11, 4/23/11
      6. KNX Radio Los Angeles Spot for Battery Recycling Pilot  audio

        Ran 23 times 4/23 - 4/24/11
      7. La Cañada Valley Sun 9/29/11, 6/23/11, 6/16/11, 5/26/11
      8. Beacon Media 6/23/11
        • Monrovia Weekly
        • Arcadia Weekly 
        • Sierra Madre Weekly
        • Pasadena Independent
        • Temple City Tribune

Billboards June-August, 2011

Recycle All Household Batteries - California Product Stewardship Council
Colorado Blvd. & San Gabriel Blvd., Pasadena, CA 91107
5/3/11 - 6/26/11


Santa Anita Ave. & Tyler Ave., El Monte, Los Angeles, CA 91731
6/27/11 - 7/24/11


Colorado Blvd. & Rosemead Blvd., East Pasadena, CA 91107
7/25/11 - 8/21/11

 

Press and Media Coverage Related to This Grant
 

Disclaimer: This document was produced under a grant by San Gabriel Valley Council of Governments. The statements and conclusions contained in this document are those of the grantee and not necessarily those of the Department of Resources Recycling and Recovery (CalRecycle), its employees, or the State of California and should not be cited or quoted as official CalRecycle policy or direction. The State makes no warranty, expressed or implied, and assumes no liability for the information contained in the succeeding text. Any mention of commercial products or processes shall not be construed as an endorsement of such products or processes.

 
 
Home  |  About CPSC  |  Get Involved  |  Problem & Solution  |  Products  |  Projects  |  Policy & Legislation
The California Product Stewardship Council is a federally recognized 501(c)(3) non-profit corporation.
Copyright © 2008- California Product Stewardship Council
Web site by Clarity Web Studio