What is extended producer responsibility (EPR)?

Extended Producer Responsibility (EPR) is a strategy to place a shared responsibility for end-of-life product management on the producers, and all entities involved in the product chain, instead of the general public; while encouraging product design or redesign that minimizes the negative impacts on human health and the environment at every stage of the product's lifecycle. This allows the costs of processing and recycling or disposal to be incorporated into the total cost of a product. This also places primary responsibility on the producer, or brand owner, who ultimately makes design and marketing decisions for their products. It also creates a setting for recycled commodities markets to emerge, which helps support a true circular economy.